Based in the Central Business District of Downtown Orlando, FL, Tracer has many years of sales and operations experience in the healthcare industry, with his journey beginning in 2006. During his career, he has developed a breadth of experience successfully leading healthcare businesses associated with Medicare, Medicaid, private pay, commercial insurance, the Veterans Administration, long term care insurance, and other state and governmental regulatory agencies to profitable success.
Originally from Texas where he earned his degree in business, Tracer moved to Fort Lauderdale in 2003 where he focused on insurance and home healthcare sales and administration. He relocated to Orlando in 2012 where he later took on the role of regional, FL state director overseeing nine home care agencies across most major Florida markets. More recently he has been a business consultant for a network of franchise owners and administrators in the senior home health care industry, with responsibility for 24 offices across the Southeastern, Northeastern, and Midwestern United States.
Tracer is an award-winning sales and operations leader capable of guiding business owners and administrators to exemplary results. Each of his teams and owners have averaged 15% - 25% bottom line growth (profit) year over year for in the home care industry. YES, even some owners have grown 100% year over year (YoY)! Tracer is a skilled coach, mentor and team leader who encourages best practices to improve and inspire confidence and professionalism in owners, employees, referral sources, and patients/clients.